EXPERIENCE
adam&eveDDB | Creative Director | 2023 - present
Hired to run Kroger Brands, the agency’s biggest account. Oversaw strategy, positioning and creative execution of ten 30 second films for their newest client, Aspen Dental.
BBH USA | Creative Director | 2018 - 2023
Led teams on campaigns for PlayStation, Seamless, Samsung, FanDuel. Won the Samsung and Marvel Avengers accounts, including an award-winning integrated campaign for Marvel Avengers. Supervised branding, social, design and digital on Brighthouse Financial, resulting a huge increase in leads among financial advisors.
McCann New York | Creative Director | 2014 - 2018
Developed and oversaw campaigns for Microsoft, Nespresso, Jose Cuervo. Lead creative on MGM Hotels, winning five Cannes Lions including Gold for the Universal Love campaign, while directing teams on the design and rebranding of over a dozen hotels. Led the pitch to win the $1.1 billion MGM National Harbor Resort and MGM Springfield accounts.
DDB New York | Copwriter, Creative Director | 2011 - 2014
Wrote and oversaw creative and production on campaigns and pitches for New York Lottery, Tropicana, and Unilever brands. Won the first Cannes Lions for the agency in 20 years for work on New York Lottery.
Saatchi New York | Copywriter, Associate Creative Director | 2009 - 2011
Developed films and creative solutions for JCPenney, Fruit by the Foot, Cascade
Additional Experience
Fallon, BBDO, Media Arts Lab, Y&R Melbourne, Lowe Brindfors Stockholm
AWARDS/WORK FEATURED IN:
Ad Age
Adweek
ANDY Awards
Archive
Art Director's Club
BestADs
Communication Arts
Cannes
Clios
Creative Review Annual
D&AD (TV/Cinema, Writing for Film)
Effies
London International Awards
New York Festival
One Show
Radio Mercury Awards
CONTACT
scooney8@gmail.com
646.229.9079