Scott Cooney

After winning the assignment to launch the Marvel Avengers video game, we took inspiration from the MasterClasses people were occupying themselves during lockdown, to create a series of webisodes called Superior Seminars.

The campaign featured in the Webby’s and Clio’s, and was so successful it was even tweeted about by David Rogier, the MasterClass founder and CEO.

To complete the launch, we also created an action-packed trailer inviting gamers to assemble. The work was directed by RSA’s Jordan Vogt-Roberts and the CGI got its magic touch from Industrial Light & Magic.

CD/AD: Diego Fonseca

ECD: Jonathan Mackler

CCO: Gerard Caputo

As a company that believes in entertainment for all headquartered in the wedding capital of the world, MGM Resorts thought it was time for some love songs that spoke to everyone.

So we created an album of classics reimagined for the LGBTQ community with the help of Bob Dylan, Kesha, St. Vincent and other artists.

The album was picked up by The New York Times, Billboard, Rolling Stone, Vice, and was the #9 most downloaded album of the week. We even had Kesha officiate a same sex wedding.

The effort earned 6 Cannes Lions including Gold, and affirmed what most of us know to be true: that all love is equal.

CD/AD: Carlos Wigle, Benjamin Vendramin

CCOs: Eric Silver, Tom Murphy, Sean Bryan

We created this TV and web campaign on a relatively low budget to demonstrate the incredible details and stunning image quality of the PS4 Pro.

Filled with quirky gamer humor and visual effects from director Tim Godsall, gamers ate these films up, while the Vampire episode even inspired AdFreak to invent the somewhat dubious phrase “clock-blocked”.

CD/AD: Diego Fonseca

ECD: Jonathan Mackler

CCO: Gerard Caputo

From alien invasions to multi-limbed secretaries to celebrity gag coaches, few accounts offered more opportunities for fun insights, dip jokes, and award show gold (and silver) than the New York Lottery.

CD/AD: Sean LaBounty

ECDs: Mike Sullivan, Rich Sharp

CCO: Matt Eastwood

(Cannes Campaign Silver, D&AD, AICP, LIAA)

In anticipation of the upcoming NFL season, we used “smart-dumb” fan-focused humor to launch two campaigns for FanDuel’s Sportsbook and Daily Fantasy apps as part of FanDuel’s first work with BBH — setting them apart from the usual graphics and stock footage approach of their rivals and helping them carve a name in a growing competitive space. Directed by Ulf Johannson.

CD/AD: Diego Fonseca

ECD: Jonathan Mackler

CCO: Gerard Caputo

In celebration of National Margarita Day, Jose Cuervo wanted to remind people that Cuervo was the tequila behind one of the world’s most popular and beloved drinks. On a limited timeline and budget, we created another tequila first – creating the first ever Margarita to frozen by the sub-zero temperatures of space, and mixed while tumbling back down to earth. 

20 YEAR CAMPAIGN

New Yorkers had grown pretty attached to our Seamless delivery campaign featuring bold, colorful illustrations and hyper-local insights.

So when Seamless turned 20, we took out all the stops, to show how Seamless has delivered through two decades of New York City antics. From Y2K, bomb cyclones, rainbow bagels and even that alien invasion that turned out to be a power plant explosion in Astoria — all to fuel this city and every New Yorker in it.

To celebrate their anniversary, we worked with director Andy Baker to create an animated film inspired by the past twenty years of deliveries, with more than 50 unique easter eggs that only true New Yorkers would be able to recognize, and of course, the posters to match.

CW: Liz Loudy

CD/AD: Diego Fonseca

CCO: Gerard Caputo

SEAMLESS AWARDS

As New York’s No. 1 food delivery app, Seamless knows how much pride New Yorkers have in their neighborhoods. So we used real data from the millions of orders placed on Seamless to create the Seamless Delivery Awards. Grabbing the attention of New Yorkers by talking about the one thing they love to talk about the most: themselves.

These two Superbowl ads for Carmax were created to promote the nationwide dealership's no-haggle, service-oriented model,. “Kid in the Candy Store” was rated the #3 spot of Superbowl 45 by the USA Today Ad Meter.

Directors: Tom Kuntz, Dante Ariola

CWs: Howard Finklestein, Scott Cooney

CCO: Eric Silver

GALAXY S10+ LAUNCH

With its Wireless PowerShare capability, the Samsung Galaxy S10 is the phone with the power to share power from phone to phone.

Great innovations usually come from a mix of engineering breakthroughs, consumer insights, and the right creative conversations at the right time. We’ll just say we were very much in that conversation, and proud to help bring the power of sharing to life.

I was lucky enough to be a part of the launch of Citibank’s Live Richly campaign with Fallon, disrupting the financial space with a simple but powerful declaration:

"There's more to life than money. There's a bank that understands that."

I still remember working for days and even weeks banging out headlines to be reviewed by CDs Greg Hahn and Steve Driggs and ultimately CCO David Lubars. Can’t imagine having timelines like that today, but the results were hopefully worth it.

The Citi campaign is still a favorite in marketing case studies and in addition to dozens of films shot by Errol Morris we created a 217 page compilation of all the campaign work.

CDs: Greg Hahn, Steve Driggs

CCO: David Lubards

PNC Bank takes a boring approach to managing your money, so you can be brilliant in your life. So we created a host of boring activations and experiences, like —

THE WORLD’S FIRST GROUNDSKEEPER PRESS CONFERENCE

A press conference at the PNC Golf Championship starring someone who knows about the boring details – Joshua Kelley, Head of Grounds at the Ritz Carlton Golf Club. In a series of social videos, Josh went deep in the weeds to show that behind every brilliant moment, there’s a whole lot of boring that goes into making it happen.