During lockdown we won the assignment to launch the Marvel Avengers video game. Taking inspiration from the MasterClasses people were occupying themselves with at the time, we created a series of webisodes called Superior Seminars.
The campaign was featured in the Webby’s and Clio’s, and was so successful it was even tweeted about by David Rogier, the MasterClass founder and CEO.
As a company that believes in entertainment for all headquartered in the wedding capital of the world, MGM Resorts thought it was time for some love songs that spoke to everyone.
So we created an album of classics reimagined for the LGBTQ community with the help of Bob Dylan, Kesha, St. Vincent and other artists.
The album was picked up by The New York Times, Billboard, Rolling Stone, Vice, and was the #9 most downloaded album of the week. We even had Kesha officiate a same sex wedding.
The effort earned 6 Cannes Lions including Gold, and affirmed what most of us know to be true: that all love is equal.
I wrote and developed Nespresso's new “A Cup Above” platform, including a script that was approved by George Clooney, to position Nespresso as the make-at-home coffee that’s truly second to none.
In parallel with The Quest TV, our esteemed creatives Sanay Lemus and Lindsay Bucklie developed a social and digital campaign based around the idea that nothing can keep George Clooney away from a cup of Nespresso - not even a movie screen, a social post, Youtube UI, or a digital banner.
In addition to being nominated for several production awards the film is also featured on IMDB.
20 YEAR CAMPAIGN
New Yorkers had grown pretty attached to our Seamless delivery campaign featuring bold, colorful illustrations and hyper-local insights.
So when Seamless was turning 20, we took out all the stops, to show how Seamless has delivered through two decades of New York City antics. From Y2K, bomb cyclones, rainbow bagels and even that alien invasion that turned out to be a power plant explosion in Astoria — all to fuel this city and every New Yorker in it.
To celebrate their anniversary, we created an animated film inspired by the past twenty years of deliveries, with more than 50 unique easter eggs that only true New Yorkers would be able to recognize, and of course, the posters to match.
SEAMLESS AWARDS
As New York’s No. 1 food delivery app, Seamless knows how much pride New Yorkers have in their neighborhoods. So we used real data from the millions of orders placed on Seamless to create the Seamless Delivery Awards. Grabbing the attention of New Yorkers by talking about the one thing they love to talk about the most: themselves.
Brighthouse Financial sells life insurance and annuities to people looking to protect and build upon what they’ve earned in retirement. We were given the challenge to help define this young brand, while evolving the work to keep it relevant in a society faced with its aging demographics.
We began moving the needle on social, motivating those approaching retirement to think about protecting what they’ve earned, so they can look forward to the next chapter with optimism.
In these social films, we highlighted the fascinating insight that people actually experience two creative peaks in their lifetime: once in early adulthood, and again near retirement. Inspired by this fact, Brighthouse Financial brought two artists in their respective creative peaks together to collaborate on one amazing project, and encourage retirees to plan to take advantage of their own creative peak.
Brighthouse Bright Breaks and Social
When it came to reaching the financial advisors who actually sell their products, we honed in on the competitive natures of the target and got NFL Hall of Fame wide receiver Jerry Rice to host a blockbuster B2B webinar on setting goals and achieving greatness. With a robust lead-up on their social channels, Brighthouse’s “Bright Breaks” ended up smashing their own goals when over 1500 financial advisors attended the event, generating a wave of positive interactions and earning a record number of leads for the company.
By building an engaging social presence, collaborating to refine their guidelines and graphic toolkit, and creating a monthly internal newsletters and competitive reports, we helped guide the brand to approach awareness levels of competitors who have been around for decades in a relatively short span of time.
We created this TV and web campaign on a relatively low budget to demonstrate the incredible details and stunning image quality of the PS4 Pro.
Filled with quirky gamer humor and visual effects from director Tim Godsall, gamers ate these films up, while the Vampire episode even inspired AdFreak to invent the somewhat dubious phrase “clock-blocked”.
In anticipation of the upcoming NFL season, we used “smart-dumb” fan-focused humor to launch two campaigns for FanDuel’s Sportsbook and Daily Fantasy apps as part of FanDuel’s first work with BBH — setting them apart from the usual graphics and stock footage approach of their rivals and helping them carve a name in a growing competitive space. Directed by Ulf Johannson.
James Harrison insisted on doing his own tackles for the spot.
Flaviar, a growing spirits subscription startup, asked us to create a bold, scrappy holiday campaign that put their brand on the map while bringing thousands of new members into the fold.
Since gifts for their mostly male target tend towards the cliché, we decided to create our own holiday collection of tacky, half-assed gifts, embedded with a twist: a printed code for a one year membership to Flaviar. We priced each at a shocking $300 and sold them on Flaviar’s website, supported by tongue in cheek, low budget social videos and even a pop-up store at New York’s biggest holiday market, which we of course filmed for additional content.
From alien invasions to multi-limbed secretaries to celebrity gag coaches, few accounts offered more opportunities for fun insights, zany gags, and award show gold (and silver) than the New York Lottery.
(Cannes Campaign Silver, D&AD, AICP, LIAA)
NYL Radio | Weresquirrel (Radio Mercury Award Winner)
These two Superbowl ads for Carmax were created to promote the dealership's no-haggle, service-oriented model.
I was lucky enough to be a part of the launch of the "Live Richly" campaign for Citibank with Fallon Minneapolis, disrupting the financial and banking space with a simple but powerful declaration:
"There's more to life than money. There's a bank that understands that."
After helping win the MGM Resorts account, we helped take the company from a traditional hotel and casino operation to one of the world’s leading entertainment brands. Last year we launched MGM’s first ever ad campaign, “Welcome to the Show”, based on the idea that MGM exists to fulfill a fundamental human need for entertainment.
In addition to corporate and employee communications, we created digital takeovers in major cities, TV, print and out of home, rebranding each of their 14 Vegas properties one hotel at a time. Along the way we redefined their cultures and made sure all communications aligned. Essentially changing the face not only of MGM’s brand, but a significant portion of the Las Vegas Strip itself.
